How to determine keywords for SEO
Finding the right keywords for your content is one of the most important things when we talk about SEO. Because keywords are the connection between your website and your potantial customer, you have to know the search patterns and understand search behaviour of your target group.
Posted in : SEO |
PPC Strategies for Ramadan
For companies who want to advertise on keywords related to this year’s Ramadan have to be aware that the competition on certain keywords can be very tough. General keywords such as ‘ramadan’, ‘feast’, ‘suhoor’or ‘iftar’ are used by lots of advertisers who compete for the highest rankings on Search Engines. Therefore very high CPC's can minimize or even destroy the ROI's of advertisers PPC campaigns.
Posted in : PPC |
Give visitors a second chance with Remarketing
Remarketing is an interesting form of advertising now also available in Google AdWords. The AdWords tool targets consumers based on behaviour that web browser cookies track and snippets of code embedded in web pages read. It's all done across the Google Content Network, which comprises about one million sites running AdSense. It helps advertisers connect the consumers who landed on their website but didn’t convert the visit into a sale.
Posted in : PPC |
Bounce Rate versus Exit Rate
Both, bounce rate and exit rate are important data and can help us to get insights from our web analytics. Let’s have a deeper look at these two important metrics, what they tell us in detail and why they are important.
Posted in : Analytics |
Google murdered Doodle – yesterday was Bingle Birthday
How annoying was that? Yesterday millions of Google users worldwide wondered what’s up with my clean white nice Google background. Background pictures changed every time you were on Google. Is this a deja-vu ? Did I end up accidentally on Bing?
Posted in : Misc |
Latest News
Latest 5 blog post
- » How to determine keywords for SEO
- » PPC Strategies for Ramadan
- » Give visitors a second chance with Remarketing
- » Bounce Rate versus Exit Rate
- » Google murdered Doodle – yesterday was Bingle Birthday
