Google PageRank gets an Update
Almost half a year ago Google updated PageRank and the current update is just an update in the Google Toolbar. According to Google, PageRank is one of over 200 topics which are important for SEO, some more and some less.
Posted in : SEO |
Company blogging for small and medium sized Enterprises
First of all, before starting to share why company blogging could be of any importance, you have to be a aware of that blogging is a commitment. You have to keep up with your blog, otherwise you shouldn’t start one in the first place.
Posted in : Misc |
How an historical celtic event becomes so spooky popular
Roughly two weeks to go before 'trick-or-treating' gets a new peak on October 31. In countries like the US, Canada, Ireland and UK Halloween is a big event and it is celebrated with lots of costumes, decorations, pumpkins and candies. According to the National Retail Federation ''2010 Halloween Consumer Intentions and Action Survey'' Americans will spend nearly $6 billion for this years Halloween. Next to the US especially consumers of the above mentioned countries will spend a huge amount of money the next couple of days. Halloween is a large market and this is one reason why companies see it as a solid business opportunity.
Posted in : Misc |
Think positive with Negative keywords
Negative Keywords exist to enable PPC advertisers to restrict keywords which are irrelevant to their business and irrelevant enquiries lead to waste time, effort and of course money. Negative keywords are essential for the long tail as the competition has increased advertisers are more willing to explore less competitive extended keywords. More refined levels with a negative keyword strategy are being exploited. This strategy enables advertisers to be more targeted to the searchers needs and present them with the relevant information on the landing page.
Posted in : PPC |
Personalized websites and landing pages are the right investments to boost conversions online
Boosting conversions is one important factor; better websites and landing pages have further multiple effects as well.
Posted in : Usability |
