The importance of integrated Search Engine Marketing for the automotive industry in 2010
In my first blog post about the automotive sector I said: ‘...companies still have the opportunity to find one or the other potential customer. The only question is how?’, I have to underline the term ‘find’ and I have to revise the ‘who is finding who process’! What about potential customers who find the right car manufacturer or the right dealer while searching on major search engines? Adding pay-per-click (PPC) to its advertising mix, such as ‘Google Adwords’, brands or dealers can some how reach their major goals ‘hassle free’. A right search engine marketing (SEM) approach should be the key to success.
Posted in : PPC |
The automotive industry and the right marketing mix
With the global recession the automotive industry worldwide was faced with severe slump in sales.The crisis of the automotive sector had made itself felt in 2008 and the bottom of it was reached in 2009. World's leading automotive brands tried to sell their products with unprecedented sales campaigns. Even governments were involved in rescue measures to compensate for the huge slump in the automotive sector. In Germany, for example, car owners were scrapping their old cars with the state scrapping premiums to boost weak sales.
Posted in : Misc |
The different types of branded keywords
Brand keywords are not just brand keywords. To better track the performance of your PPC campaigns, it is important to distinguish between the different types of brand keywords and to organize them in your account.
Posted in : PPC |
Should you invest in PPC for your brand terms if you rank number 1 for them in organic results?
While most SEM Experts agree that SEO and PPC are essential in search engine marketing, many people are on only one side of the fence. We believe that SEO and PPC should go hand in hand together. Here you can find some arguments why using branded keywords in CPC campaigns – although you rank very high in the organic search results - is essential for a successful search engine marketing.
