Google Instant – How will it affect you?
Google Instant is a new search enhancement where people can get results as they type their queries. Instant takes what you have typed already, predicts the most likely completion and streams results in real-time for those predictions.
Posted in : Misc |
2011 will be the year of Conversion Optimization
For all that's being written about marketing strategies, in our opinion, online business success isn't about marketing or about design; it's about sales. Well, of course conversion doesn’t always have to mean direct sales. A registration, download or even an online video review can also be counted as a conversion. It depends on your marketing goals. But at the end of the day, if you spend money in marketing, be it webdesign, search engine marketing or display advertising, you want to earn money and money comes from sales.
Posted in : Usability |
Which hat to wear, white, gray or black?
SEO techniques have significantly grown since the beginning with the purpose of improving visibility in search engines. Since then SEO experts usually differentiate between three methods for optimizing websites in SEO services. These methods are also known as "hats", and in detail white hat, black hat and gray hat.
Posted in : SEO |
How to determine keywords for SEO
Finding the right keywords for your content is one of the most important things when we talk about SEO. Because keywords are the connection between your website and your potantial customer, you have to know the search patterns and understand search behaviour of your target group.
Posted in : SEO |
PPC Strategies for Ramadan
For companies who want to advertise on keywords related to this year’s Ramadan have to be aware that the competition on certain keywords can be very tough. General keywords such as ‘ramadan’, ‘feast’, ‘suhoor’or ‘iftar’ are used by lots of advertisers who compete for the highest rankings on Search Engines. Therefore very high CPC's can minimize or even destroy the ROI's of advertisers PPC campaigns.
Posted in : PPC |
