Social Media – a new way to sell more cars?
Social Media is strong in many ways and can do some extraordinary things, like sending messages and pictures from Mars via MarsPhoenix from NASA, raising donations for Haiti earthquake survivors, informe flight passengers wether flights are cancelled due to volcanic eruptions in Iceland or giving information about discounted flights. Car manufacturers use more and more social media like Twitter, Facebook, YouTube, MySpace and Flickr, not primeraly to sell cars, but defenitely to get connected with social media users on a emotional basis. The audience decides which brands they feel a connection to and interacts with them.
Posted in : Misc |
The automotive industry and the right marketing mix
With the global recession the automotive industry worldwide was faced with severe slump in sales.The crisis of the automotive sector had made itself felt in 2008 and the bottom of it was reached in 2009. World's leading automotive brands tried to sell their products with unprecedented sales campaigns. Even governments were involved in rescue measures to compensate for the huge slump in the automotive sector. In Germany, for example, car owners were scrapping their old cars with the state scrapping premiums to boost weak sales.
Posted in : Misc |
