Think positive with Negative keywords
Negative Keywords exist to enable PPC advertisers to restrict keywords which are irrelevant to their business and irrelevant enquiries lead to waste time, effort and of course money. Negative keywords are essential for the long tail as the competition has increased advertisers are more willing to explore less competitive extended keywords. More refined levels with a negative keyword strategy are being exploited. This strategy enables advertisers to be more targeted to the searchers needs and present them with the relevant information on the landing page.
Posted in : PPC |
PPC Strategies for Ramadan
For companies who want to advertise on keywords related to this year’s Ramadan have to be aware that the competition on certain keywords can be very tough. General keywords such as ‘ramadan’, ‘feast’, ‘suhoor’or ‘iftar’ are used by lots of advertisers who compete for the highest rankings on Search Engines. Therefore very high CPC's can minimize or even destroy the ROI's of advertisers PPC campaigns.
Posted in : PPC |
Give visitors a second chance with Remarketing
Remarketing is an interesting form of advertising now also available in Google AdWords. The AdWords tool targets consumers based on behaviour that web browser cookies track and snippets of code embedded in web pages read. It's all done across the Google Content Network, which comprises about one million sites running AdSense. It helps advertisers connect the consumers who landed on their website but didn’t convert the visit into a sale.
Posted in : PPC |
The importance of integrated Search Engine Marketing for the automotive industry in 2010
In my first blog post about the automotive sector I said: ‘...companies still have the opportunity to find one or the other potential customer. The only question is how?’, I have to underline the term ‘find’ and I have to revise the ‘who is finding who process’! What about potential customers who find the right car manufacturer or the right dealer while searching on major search engines? Adding pay-per-click (PPC) to its advertising mix, such as ‘Google Adwords’, brands or dealers can some how reach their major goals ‘hassle free’. A right search engine marketing (SEM) approach should be the key to success.
Posted in : PPC |
The different types of branded keywords
Brand keywords are not just brand keywords. To better track the performance of your PPC campaigns, it is important to distinguish between the different types of brand keywords and to organize them in your account.
Posted in : PPC |
