Personalized websites and landing pages are the right investments to boost conversions online
Boosting conversions is one important factor; better websites and landing pages have further multiple effects as well.
Posted in : Usability |
2011 will be the year of Conversion Optimization
For all that's being written about marketing strategies, in our opinion, online business success isn't about marketing or about design; it's about sales. Well, of course conversion doesn’t always have to mean direct sales. A registration, download or even an online video review can also be counted as a conversion. It depends on your marketing goals. But at the end of the day, if you spend money in marketing, be it webdesign, search engine marketing or display advertising, you want to earn money and money comes from sales.
Posted in : Usability |
