http://kubix.com.tr/ en halide@kubix.com.tr Copyright 2010 2010-08-12T10:28:07+00:00 http://kubix.com.tr/blog/about/how-to-determine-keywords-for-seo/ http://kubix.com.tr/blog/about/how-to-determine-keywords-for-seo/#When:09:28:07Z Finding the right keywords for your content is one of the most important things when we talk about SEO. Because keywords are the connection between your website and your potantial customer, you have to know the search patterns and understand search behaviour of your target group. SEO 2010-08-12T09:28:07+00:00 http://kubix.com.tr/blog/about/ppc-strategies-for-ramadan/ http://kubix.com.tr/blog/about/ppc-strategies-for-ramadan/#When:07:20:35Z For companies who want to advertise on keywords related to this year’s Ramadan have to be aware that the competition on certain keywords can be very tough. General keywords such as ‘ramadan’, ‘feast’, ‘suhoor’or ‘iftar’ are used by lots of advertisers who compete for the highest rankings on Search Engines. Therefore very high CPC's can minimize or even destroy the ROI's of advertisers PPC campaigns. PPC 2010-08-12T07:20:35+00:00 http://kubix.com.tr/blog/about/remarketing-with-google/ http://kubix.com.tr/blog/about/remarketing-with-google/#When:10:36:42Z Remarketing is an interesting form of advertising now also available in Google AdWords. The AdWords tool targets consumers based on behaviour that web browser cookies track and snippets of code embedded in web pages read. It's all done across the Google Content Network, which comprises about one million sites running AdSense. It helps advertisers connect the consumers who landed on their website but didn’t convert the visit into a sale. PPC 2010-07-09T10:36:42+00:00 http://kubix.com.tr/blog/about/bounce-rate-versus-exit-rate/ http://kubix.com.tr/blog/about/bounce-rate-versus-exit-rate/#When:10:44:29Z Both, bounce rate and exit rate are important data and can help us to get insights from our web analytics. Let’s have a deeper look at these two important metrics, what they tell us in detail and why they are important. Analytics 2010-06-24T10:44:29+00:00 http://kubix.com.tr/blog/about/google-murdered-doodle-yesterday-was-bingle-birthday/ http://kubix.com.tr/blog/about/google-murdered-doodle-yesterday-was-bingle-birthday/#When:11:44:02Z How annoying was that? Yesterday millions of Google users worldwide wondered what’s up with my clean white nice Google background. Background pictures changed every time you were on Google. Is this a deja-vu ? Did I end up accidentally on Bing? Misc 2010-06-11T11:44:02+00:00 http://kubix.com.tr/blog/about/tweet-based-Googles-new-ad-format/ http://kubix.com.tr/blog/about/tweet-based-Googles-new-ad-format/#When:12:37:33Z Last year in October Google announced a partnership with Twitter. A partnership which costs Google $15 million. Now we know what this deal is all about. Google will display twitter tweets in his own content network. Currently this new ad format is on a limited beta and it has been available to a few advertisers the last couple of weeks. Misc 2010-06-10T12:37:33+00:00 http://kubix.com.tr/blog/about/social-media-a-new-way-to-sell-more-cars/ http://kubix.com.tr/blog/about/social-media-a-new-way-to-sell-more-cars/#When:07:05:12Z Social Media is strong in many ways and can do some extraordinary things, like sending messages and pictures from Mars via MarsPhoenix from NASA, raising donations for Haiti earthquake survivors, informe flight passengers wether flights are cancelled due to volcanic eruptions in Iceland or giving information about discounted flights. Car manufacturers use more and more social media like Twitter, Facebook, YouTube, MySpace and Flickr, not primeraly to sell cars, but defenitely to get connected with social media users on a emotional basis. The audience decides which brands they feel a connection to and interacts with them. Misc 2010-04-25T07:05:12+00:00 http://kubix.com.tr/blog/about/importance-of-integrated-sem-for-the-automotive-industry/ http://kubix.com.tr/blog/about/importance-of-integrated-sem-for-the-automotive-industry/#When:06:51:23Z In my first blog post about the automotive sector I said: ‘...companies still have the opportunity to find one or the other potential customer. The only question is how?’, I have to underline the term ‘find’ and I have to revise the ‘who is finding who process’! What about potential customers who find the right car manufacturer or the right dealer while searching on major search engines? Adding pay-per-click (PPC) to its advertising mix, such as ‘Google Adwords’, brands or dealers can some how reach their major goals ‘hassle free’. A right search engine marketing (SEM) approach should be the key to success. PPC 2010-04-25T06:51:23+00:00 http://kubix.com.tr/blog/about/automotive-industry-and-the-right-marketing-mix/ http://kubix.com.tr/blog/about/automotive-industry-and-the-right-marketing-mix/#When:06:35:29Z With the global recession the automotive industry worldwide was faced with severe slump in sales.The crisis of the automotive sector had made itself felt in 2008 and the bottom of it was reached in 2009. World's leading automotive brands tried to sell their products with unprecedented sales campaigns. Even governments were involved in rescue measures to compensate for the huge slump in the automotive sector. In Germany, for example, car owners were scrapping their old cars with the state scrapping premiums to boost weak sales. Misc 2010-04-25T06:35:29+00:00 http://kubix.com.tr/blog/about/types-of-branded-keywords/ http://kubix.com.tr/blog/about/types-of-branded-keywords/#When:00:42:05Z Brand keywords are not just brand keywords. To better track the performance of your PPC campaigns, it is important to distinguish between the different types of brand keywords and to organize them in your account. PPC 2010-04-17T00:42:05+00:00