Should you invest in PPC for your brand terms if you rank number 1 for them in organic results?
While most SEM Experts agree that SEO and PPC are essential in search engine marketing, many people are on only one side of the fence. We believe that SEO and PPC should go hand in hand together. Here you can find some arguments why using branded keywords in CPC campaigns – although you rank very high in the organic search results - is essential for a successful search engine marketing.
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