Bounce Rate versus Exit Rate

Both, bounce rate and exit rate are important data and can help us to get insights from our web analytics. Let’s have a deeper look at these two important metrics, what they tell us in detail and why they are important.

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Posted in : Analytics |


Google murdered Doodle – yesterday was Bingle Birthday

How annoying was that? Yesterday millions of Google users worldwide wondered what’s up with my clean white nice Google background. Background pictures changed every time you were on Google. Is this a deja-vu ? Did I end up accidentally on Bing?

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Posted in : Misc |


Engaging with customers. Google’s new ad format on tweet-based ads for boosting twitter followers.

Last year in October Google announced a partnership with Twitter. A partnership which costs Google $15 million. Now we know what this deal is all about. Google will display twitter tweets in his own content network. Currently this new ad format is on a limited beta and it has been available to a few advertisers the last couple of weeks.

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Posted in : Misc |


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