How to determine keywords for SEO
Finding the right keywords for your content is one of the most important things when we talk about SEO. Because keywords are the connection between your website and your potantial customer, you have to know the search patterns and understand search behaviour of your target group.
Posted in : SEO |
PPC Strategies for Ramadan
For companies who want to advertise on keywords related to this year’s Ramadan have to be aware that the competition on certain keywords can be very tough. General keywords such as ‘ramadan’, ‘feast’, ‘suhoor’or ‘iftar’ are used by lots of advertisers who compete for the highest rankings on Search Engines. Therefore very high CPC's can minimize or even destroy the ROI's of advertisers PPC campaigns.
Posted in : PPC |
