Give visitors a second chance with Remarketing
Remarketing is an interesting form of advertising now also available in Google AdWords. The AdWords tool targets consumers based on behaviour that web browser cookies track and snippets of code embedded in web pages read. It's all done across the Google Content Network, which comprises about one million sites running AdSense. It helps advertisers connect the consumers who landed on their website but didn’t convert the visit into a sale.
Posted in : PPC |
Bounce Rate versus Exit Rate
Both, bounce rate and exit rate are important data and can help us to get insights from our web analytics. Let’s have a deeper look at these two important metrics, what they tell us in detail and why they are important.
Posted in : Analytics |
Google murdered Doodle – yesterday was Bingle Birthday
How annoying was that? Yesterday millions of Google users worldwide wondered what’s up with my clean white nice Google background. Background pictures changed every time you were on Google. Is this a deja-vu ? Did I end up accidentally on Bing?
Posted in : Misc |
Engaging with customers. Google’s new ad format on tweet-based ads for boosting twitter followers.
Last year in October Google announced a partnership with Twitter. A partnership which costs Google $15 million. Now we know what this deal is all about. Google will display twitter tweets in his own content network. Currently this new ad format is on a limited beta and it has been available to a few advertisers the last couple of weeks.
Posted in : Misc |
Social Media – a new way to sell more cars?
Social Media is strong in many ways and can do some extraordinary things, like sending messages and pictures from Mars via MarsPhoenix from NASA, raising donations for Haiti earthquake survivors, informe flight passengers wether flights are cancelled due to volcanic eruptions in Iceland or giving information about discounted flights. Car manufacturers use more and more social media like Twitter, Facebook, YouTube, MySpace and Flickr, not primeraly to sell cars, but defenitely to get connected with social media users on a emotional basis. The audience decides which brands they feel a connection to and interacts with them.
Posted in : Misc |
