Company blogging for small and medium sized Enterprises

26 Nov, 2010 —by +Şafak

First of all, before starting to share why company blogging could be of any importance, you have to be a aware of that blogging is a commitment. You have to keep up with your blog, otherwise you shouldn’t start one in the first place.

What is it good for & things you have to keep in mind

You have to define with whom you want to have a relationship. They can be your customers, partners, suppliers or your broader industry as a whole. Your company blog gives you a good opportunity to gain deep insight into your audience preferences and dislikes. It opens a new communication channel. But you have to keep one thing in mind; it is essential to put yourself in your audience shoes. Get inside your readers’ minds. Ask yourself why your audience should read your blog posts, why should they subscribe, what benefits do they have etc.

Once you know your target groups and the topics which are useful to share, a company blog helps you strengthening your overall marketing efforts. It gives you the opportunity to build credibility and authority. It shows that you know what you’re talking about. Show your audience that you are the expert in your business. 

Regular blog posting keeps your blog constantly up-to-date. That fresh content gives readers a reason to come back.The more contact you have to your audience, the more they interact with you. Blogs are an excellent way of gathering user feedback through commenting. The reader feedback you gain helps you to improve your web presence and your offering. So It means, that Blogs are good in showing the audience that you know what you’re talking about and in capturing leads ase well, which is another important aspect.

Further, fresh content and a search engine optimized site architecture increase search engine visibility. Regular posting encourages search engine spiders to crawl your site more often. The more you post, the more to crawl. The more to crawl, the more the search engines add you to more frequent schedule of returns.

A survey done by Hubspot Blog done in 2009 shows 3 important facts why company blogging pays off:

Companies that blog have:
1. 55% more visitors
2. 97% more inbound leads
3. 434% more indexed pages.

That means:
1. More visitors increase the number of possible converted prospects
2. Inbound leads signal authority to search engines, which means, you have better chances to be found on search engines.
3. The more pages of your company’s web presence are indexed, the more chances you have of getting found in search engines. 

The last thing I want to mention is that company blogging does not mean, that companies selfishly blog about their products. Company employees should have the responsibility to be honest and transparent. A focus on some kind of ‘ethical blogging’ shouldn’t be missed, otherwise blogs would loose their trustworthiness.

 

Related Articles

You may also like:

• » How an historical celtic event becomes so spooky popular
• » Google Instant – How will it affect you?
• » Google murdered Doodle – yesterday was Bingle Birthday

Posted in : Misc |