Google PageRank gets an Update
Almost half a year ago Google updated PageRank and the current update is just an update in the Google Toolbar. According to Google, PageRank is one of over 200 topics which are important for SEO, some more and some less.
Posted in : SEO |
Which hat to wear, white, gray or black?
SEO techniques have significantly grown since the beginning with the purpose of improving visibility in search engines. Since then SEO experts usually differentiate between three methods for optimizing websites in SEO services. These methods are also known as "hats", and in detail white hat, black hat and gray hat.
Posted in : SEO |
How to determine keywords for SEO
Finding the right keywords for your content is one of the most important things when we talk about SEO. Because keywords are the connection between your website and your potantial customer, you have to know the search patterns and understand search behaviour of your target group.
Posted in : SEO |
Should you invest in PPC for your brand terms if you rank number 1 for them in organic results?
While most SEM Experts agree that SEO and PPC are essential in search engine marketing, many people are on only one side of the fence. We believe that SEO and PPC should go hand in hand together. Here you can find some arguments why using branded keywords in CPC campaigns – although you rank very high in the organic search results - is essential for a successful search engine marketing.
