Sky–rocketing website traffic in just 2 weeks!

Client Name:

The Holiday Inn Istanbul Airport North, 2008

Services Provided:

PPC,

Objective (Summary)

Due to a difficultly memorizable domain the hotel’s website lacked organic and natural search traffic on its website.

Our Solution

After the executive and marketing team started to work with Kubix within the first couple of weeks the website traffic sky rocketed. After just 2 weeks of running AdWords campaigns the website’s traffic sources resulted in 90% coming from Google AdWords.

The targeted campaigns led to highly related website traffic which shortly turned into conversions as room reservations online.

For the Holiday Inn Istanbul Airport North Hotel Kubix advertised mainly on Google Search to promote not only the hotel, but also its outlets like restaurants, bars, wedding organizations, brunch events, meeting facilities and the Mandala Spa.

Another huge accomplishment achieved by the Google AdWords campaigns is the campaign that was run throughout December for a big New Year’s party event. Here Kubix focused only on Google search and invested the one month Google AdWords Marketing budget advertising only on New Year’s related keywords. The result of this campaign was the increase in sales of the tickets which led to a fully booked New Year’s party.

Results

• 90% of website traffic generated over Google Paid Advertising just after 2 weeks
• Highly targeted campaigns resulted in strong increase of room reservations
• Advertising of hotel outlets lile ‘the Mandala Spa’ led to a high brand recognition after 2 months.
• Special Google Paid Search Advertising campaign for New Year’s Gala, which led to a sold out event for New Year 2008/2009

What our client said!

Kubix helped us boost the number of clicks to our website through several successful campaigns. Thanks to Kubix our website reached over a million impressions monthly. During the process Kubix was always successful in communicating with us and providing us with answers to any questions and concerns we may have had. Kubix was successful in managing our monthly budget and leading us in the right direction.

— Zeynep Nili Bozatli, Purchasing / Sales & Marketing Director